The Multilingual TLD Project utilizes protocols
developed at the IETF to support Internationalized
Domain Names. Multilingual TLDs and IDNs empower users and providers
through multilingual language support. Users navigate
the Internet in any language and web developers
can reach and advertise to target audiences in
their local script.
Internationalized Top Level Domains (iTLDs) or Multilingual
TLDs are the next logical step in the integration of
IDN into the domain name system (DNS).
500 million people around the world are online daily
but only one-third of them speaks English as a native
language. iTLDs empower these users by giving them a
convenient mechanism to access web sites in their preferred
language. iTLDs will be an important factor in the transformation
of the Internet into a truly global and multilingual
Trademark holders will also benefit from
Multilingual TLDs. Brand recognition is enhanced through
Multilingual TLDs making the securing of trademarks
and other intellectual property no longer dependent
on the English language.
What can iTLDs do for you?
* Reach target audience more effectively by
communicating in their preferred language.
* Protect, strengthen, and extend existing brand,
trademarks and identify; secure brand equity in
* Eliminate any confusion on brand communication.
* Improve the customer's navigation experience.
* Create global utility that adheres to international
standards and leverages DNS; stable and reliable.
* iTLDs enable you to extend and protect your
online identity in local markets around the world.
* iTLDs enable you to more effectively reach your
target markets in your customers' preferred language
and script by eliminating the need to translate
or transliterate your brand into English characters
for use as an Internet address.
* iTLDs are based on international standards to
allow everyone, everywhere to navigate the Internet
in their preferred language.
* iTLDs are powered by a global infrastructure.
The Internet Names Authorization
& Information Center (INAIC) continues to support research
and development efforts into protocols and TLDs.